Costs

App development costs in London

Transparent, indicative pricing for native iOS and Android apps of every size, from a first prototype to a business-critical product. Every project gets a fixed-scope quote.

Pricing

Options for every stage

Choose the starting point that fits your goals and budget. We will tailor the scope during a free consultation.

Discovery and prototype

£4,500 from

2–3 weeks

De-risk your idea before you commit to a full build.

  • Discovery workshops and user research
  • User journeys and wireframes
  • Clickable prototype you can test with users
  • Technical plan and fixed-scope build quote

Book discovery

Native MVP

£25k–£45k

Per app · 10–14 weeks

A focused first version of your native app, live with real users.

  • Native iOS (Swift) or Android (Kotlin) app
  • 3–5 core features
  • Sign-up, login and in-app payments
  • Essential backend and admin
  • App Store or Google Play launch

Plan my MVP

Most popular

Growth app

£45k–£90k

Per app · 4–6 months

A polished, scalable native app for funded startups and growing SMEs.

  • Everything in Native MVP
  • Custom UX and UI design system
  • Multiple user roles and permissions
  • Integrations, analytics and push notifications
  • Automated testing and QA

Discuss my project

Enterprise and complex

£90k+

Per app · 6+ months

Business-critical native apps with demanding requirements.

  • iPhone, iPad and Android tablet support
  • Real-time features and offline sync
  • Complex integrations and legacy systems
  • Security, compliance and regulated data
  • Dedicated team and roadmap

Request a proposal

Add-on

Backend and admin dashboard

A secure cloud backend and management dashboard to run your app: manage users, content, bookings or orders, send notifications and see reporting in one place.

from £12,000

Ask about backend

Ongoing

Support and maintenance

iOS and Android version updates, monitoring, bug fixes, store compliance and a monthly allowance for improvements.

from £1,250 / month

Ask about support

All prices are indicative and exclude VAT. Every project gets a fixed-scope quote after a free consultation.

What affects cost

What drives the price of an app

Six factors account for most of the difference between a £25k and a £150k app.

Platforms and devices

Whether you launch on iPhone, Android or both, and whether you support tablets, wearables or older devices.

Features and complexity

The number of screens, user roles and custom features is the biggest driver of cost.

Design

Using proven UI patterns costs less than a fully bespoke design system and animations.

Integrations

Payments, CRMs, booking systems and legacy software each add effort and testing.

Security and compliance

Regulated data (health, finance, children) needs extra security, audits and documentation.

Backend and admin

How much your management dashboard needs to do, from simple content updates to real-time reporting.

Included as standard

What every project includes

Whatever your budget, you get the same senior team, transparent process and full ownership.

Fixed-scope quote

A clear price and timeline agreed before development starts.

Senior team

Experienced designers and engineers, one point of contact.

Fortnightly demos

Working software every sprint so you always see progress.

100% ownership

Full source code and IP transferred to you on final payment.

FAQs

App cost questions

Honest answers on budgets, pricing and ongoing costs.

How much does it cost to build an app in London?

A focused native MVP typically costs £25,000 to £45,000, and a fully featured growth app £45,000 to £90,000. Complex, enterprise or regulated apps start from around £90,000. You get a fixed-scope quote after a free consultation.

Why do app development costs vary so much?

Cost is driven by the number of features and screens, the platforms and devices you need, design complexity, your backend and admin requirements, integrations and any security or compliance needs. A focused MVP keeps the first investment low.

Do I need both an iPhone and an Android app?

Not always. Many clients launch first on the platform their customers use most, prove the product, then build the second native app. We will help you decide based on your audience and budget.

Are there ongoing costs after launch?

Yes. Budget for hosting, app store fees and maintenance. Our support plans start from £1,250 per month and cover OS updates, monitoring, fixes and small improvements.

Do you offer fixed prices?

Yes. After discovery we agree a fixed scope and price, so you know exactly what you are paying for. Any new features are quoted separately before work starts.

How do payments work?

Projects are split into milestones, typically a deposit to start, then payments tied to agreed deliverables, with the final payment at launch.

Get a fixed-scope quote for your app

Book a free 15-minute call. We will talk through your idea and give you a realistic budget and timeline.